Thursday, March 11, 2010

Untruthful Marketing Campaigns

Recently several publications that should know better have provided airlines a public voice for dubious public relation stunts. I have discussed the matter of biofuels in a previous post. The publications include Sierra Club and more recently Metropolis.

Metropolis is generally a serious design community rag often featuring issues of sustainability. I have been proud that my professional community has embraced the issues of sustainability. This recent issue however gives great coverage to Southwest Airlines for creating a ‘green’ airliner. A full day of flying through seven airports yielded a fuel savings of 65 gallons!? The day’s flights used 6,500 gallons!

In fairness to Metropolis the article outlines the ‘bad news’ in the last two paragraphs of the article. The article does reveal the airlines spent 82 million dollars on lobbyists in 2008, more than any other industry in the transportation sector. By the way Sierra Club magazine did not provide a bad news component to their article.

The airlines industry spends millions to lobby and engage in untruthful marketing campaigns only to delay the ultimate demise of the industry.

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